Affiliate marketing adalah sebuah cara untuk menghasilkan uang dari internet. Bisnis ini pada dasarnya merupakan model bisnis yang sudah lama ada dan berkembang pesat sampai sekarang, yaitu membayar seseorang ketika dia berhasil menjualkan produk atau jasa kepada orang lain.
Merchant adalah orang atau perusahaan yang memiliki produk/jasa yang mereka pasarkan melalui internet. Affiliate marketing termasuk bisnis besar yang diperkirakan bernilai 14 juta dolar setiap tahunnya. Bagi pihak-pihak yang tidak memiliki produk atau jasa untuk dijual, bisa membantu menjualkan dalam program yang dibuat oleh affiliate merchant. Kadang mereka disebut “program partners”. Kalau bahasa sederhananya, ketika kita bergabung dalam program affiliate mereka, kita menjadi makelar online yang akan mempromosikan produk/jasa mereka. Kata lain dari affiliate program adalah referrer program, partner program, atau revenue sharing program.
Pada prinsipnya sama saja seperti bisnis di dunia real, kita menjadi makelar untuk menawarkan produk/jasa kepada orang lain, dan atas keberhasilan kita, kita diberi komisi. Anda mungkin pernah berhasil mendapatkan imbalan atas keberhasilan anda dalam mengajak orang lain untuk melakukan transaksi bisnis dengan seseorang kan? Misalnya anda berhasil menjualkan mobil seseorang kepada orang lain kemudian anda mendapatkan komisi atas penjualan itu. Nah…bahasa lainnya makelar seperti calo, distributor atau perantara. Affiliate marketing kurang lebih sama seperti bisnis tersebut.
Dalam bisnis online, para affiliate marketer melakukan penjualan melalui link khusus, biasa disebut affiliate link. Sebelumnya kita harus mendaftarkan diri dalam affiliate program para merchant, setelah mengisi form dan membaca kesepakatan di antara kedua pihak, maka kita akan diberikan affiliate link. Affiliate merchant melakukan tugasnya menjual produk/jasa melalui link affiliate milik kita. Sedangkan kita menolong mereka dengan mempromosikan affiliate link yang diberikan. Ketika ada orang lain yang ikut bergabung atau membeli produk/jasa melalui link kita, maka pihak penjual akan mencatatnya untuk imbalan komisi yang kita dapatkan. Ingat! Harus bergabung atau membeli. Jika hanya melihat-lihat web saja, maka kita belum bisa mendapatkan komisi.
Affiliate marketing ini tidak terlepas dari bisnis online, karena dengan cara inilah kita bisa mendapatkan uang dari internet. Internet bisa kita manfaatkan semaksimal mungkin dengan cara-cara yang benar. Dan program ini adalah salah satunya. Tentu harus diingat, kita harus pintar memilah-milah program marketing mana yang harus kita ikuti di antara sekian banyak program sejenis agar nantinya tidak terjebak pada penipuan yang berkedok bisnis.
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7.09.2009
Penjelasan affiliate marketing..^^
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